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-- Principal Financial Police officer And simply to develop on it, David, we're around an 80% share today with four SKUs in the market. It's around 3% to 4% of sector share (industrial canopy). And we're having unavailable today. So we do not actually recognize what the potential is yet. What we do know is that we're scaling up manufacturing actually rapidly.
So we understand that we can double, possibly triple that based on demand without jeopardizing quality. So we're pressing it as long as we can. We have actually got extremely eye-catching cost factors out out there. And currently it's just a circulation as well as satisfaction game.-- Ceo As well as incidentally, we're refrained from doing, right? So we have even more beverages concerning market, and our technology team is functioning like around the clock to comprehend what is the following variation, what is the next-generation of our drinks item to make sure that we remain to remain in advance?-- Canaccord Genuity-- Expert That's all really practical.
As well as has the federal government come back at all with possibly altering the equivalence grams that are in these drinks? Because I would presume that you can not really start selling two or fours of these things until that obtains modified.-- Ceo Yeah. Look, I think there is some support of it, specifically in the rural companies that sell the product.
-- Chief Financial Officer We're dealing with it. Yeah.-- Canaccord Genuity-- Analyst Thanks. Your following concern comes from John Chu from Desjardins Funding Markets. Please go ahead.-- Desjardins Capital Markets-- Analyst Hi. Greetings. I simply intended to follow-up on the comment made earlier concerning internet revenue gradually enhancing in the Canadian Rec market with even more shop openings. So type of thought it would certainly have been perhaps a little bit extra accelerated growth in the coming quarters and also simply much more gradual. Can you comment on simply exactly how you might see all those elements entering location in the following number of quarters?-- Chief Financial Policeman Yeah, John. So look, what we've been happily surprised by is stores proceeding to open also during a pandemic and also our most current estimate is look at here that by the end of calendar year, we can be over of 1,200 shops throughout Canada.
As we call in our supply chain and remain to carry out in terms of PO fulfillment, as we proceed to do in terms of Marijuana 2.0 implementation, more beverages, even more delicious chocolates, more vape out out there - exterior door awning. As we remain to finish off our value offerings and also as we remain to enhance quality across the board, we see a great deal of tailwind heading into the following 6 to nine months.
As well as we understand that there's potentially some remedies coming the following 6 to nine months. heavy duty outdoor canopy. Yet in the meanwhile, this has been a pretty good defensive play. Customers are still investing on cannabis. And also with even more shops coming, we assume that's going to remain to open the marketplace.
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So all indicators are excellent for Q2. As well as equilibrium of the year is actually just mosting likely to be a function of those shops remaining to open. Your next question originates from Doug Miehm from RBC Funding Markets. Please go on.-- RBC Resources Markets-- Expert Many thanks quite, as well as greetings.
Look, I'll attempt this. And David, you can enter. So two things. On market share, we are seeing enhancements in market share. Quite generally I would certainly say we struck a trough in the April, May amount her response of time. And as we consider recent fads on share throughout the provinces that we can actually compute market share for, we do see an uptick across Canada in terms of Ontario, Quebec, Alberta, DC, and we're positive that that uptick is mosting likely to proceed for all the reasons I cited at the last inquiry.
We've taken the steps of getting our supply chain in equilibrium. And also we understand that in the short run, that might hinder our gross margin performance as we experience lower use degrees. As well as we also recognize a few of Our site our rivals are taking a different course which is still continuing to operate at high application degrees, however producing probably three or 4 times their sales each quarter in their harvest which places all that on their equilibrium sheet, as well as that's mosting likely to come back at some factor In terms of surpluses.
We understand that we've got ongoing possibility to remain to boost our margins. As well as we think the concern now is to maintain a balanced supply chain versus just filling up facilities to maintain our economies of range going. To make sure that's the path that we're taking. And also once more, we remain to believe that the next six to nine months for this sector are going to be really positive in terms of shop matters.
This concludes the question-and-answer portion of the phone call. And I would certainly currently such as to transform it back to Mr. Klein for last comments.-- Chief Executive Police Officer Yeah. Thank you once again for joining us. We anticipate sharing additional progression in the coming months. In the meantime, I hope all of you will try our incredible items, see our Tokyo Smoke and Tweed stores, discover our shopcanopy.com website.